It came from a disdain of plain white crew socks.
Riley Goodman and Jake Director were midfielders on the Issaquah lacrosse team in high school, and wanted to see more colorful crew socks on the athletic field.
“We saw that trend coming, and we thought that was a really good opportunity for us to jump on it,” Goodman said.
That thought, combined with a business mindset, drove Goodman and Director to found Strideline their senior year of high school.
View the full article on king5.com.